The Instructional Technology and Digital Media Center recently held a campus wide "Name The Center" contest to come up with a new name. The center integrates the Arbor as well as services previously provided by Illustration Services, Instructional Media and the Center for Advanced Information Technology (CAIT) into one unit under the Office of the Vice Provost, Information and Educational Technology. "Given this combination and the emerging nature of instructional technology, I thought a new, slightly different name was in order for the center," Dr. Harry Matthews recently declared. "It should validate our presence as a part of the whole IET organization, but also reflect our slightly different administrative structure."