UC Davis faculty, students and staff now have improved access to Qualtrics Research Suite, an online survey tool. While similar to tools like SurveyMonkey and Survey Gizmo, Qualtrics adds many features that should interest researchers and organizations, including:
- Advanced logic, randomization, survey distribution, and panel management features needed for research in social sciences, institutional analysis, marketing, and other fields;
- Analysis and reporting tools, such as conjoint analysis, cross tabulation, graphical reporting, and downloading of data for external analysis in common formats including SPSS, CSV, XML, and more;
- Collaboration that enables flexible sharing of surveys, responses, analyses, reports, question libraries, etc., with users both on and off campus.
Qualtrics is "easy to use, and powerful enough that it can be employed for anything from cutting-edge scientific research to deciding where to have lunch," said Jeremy Phillips, director of Information Technology for the Division of Social Sciences.
"Through Qualtrics, professional staff engaged in institutional analysis and decision support now have access to an important new tool for collecting and analyzing qualitative survey data on a range of important topics," said Bob Loessberg-Zahl, director of Budget & Institutional Analysis, "and we're able to provide access at a lower overall cost to campus through one campuswide license."